Welcome to

Content Marketing Manager
Greater Los Angeles Area | Marketing and Advertising

You may contact me at

Hands on and accomplished multimedia producer with 9+ years in directing and managing projects from conception to completion with a demonstrated ability to monetize, produce, and deploy large-scale multi platform projects. 

Proven success in marketing high-profile clients/brands and leading creative strategy, development, execution, and consistently delivering profitable media content.

Highly effective leader with experience collaborating a cross functional team of Executives, Managers, and Designers creating digital online marketing content for various industries such as: auto, healthcare, fashion, retail, travel/leisure, beverage, higher education, sports, and specifically the entertainment sector.

Specialties: Project Management, Strategic Planning, Business Administration, Content Marketing, Social Media Marketing, Paid Advertising, Video Production, Website Design and Development, Animation/Motion Graphics, Copywriting, and Sales.

Project Accomplishments:

•Directed and edited the UCLA award winning video for the 2014 Bank of America Merrill Lynch Low-Income Housing Challenge

•Designed and launched the Days Inn website and social media marketing platforms

•Increased leads by 50% with content marketing across YouTube, Facebook, Pinterest, Instagram, and Twitter for Pacifica Institute of Cosmetic and Reconstructive Surgery

•Designed and animated the USC Alumni Business Directory online marketing video which increased premium paid subscriptions by 60%

•Successfully translated a 6 hour course into Spanish to help produce the the first defensive driving Texas DVD course for The Online Traffic School Inc.

•Produced the Rush Traffic School animation video for the company's landing page and improved the Google search results from page 5 to page 1 within 48 hours

•Created the New York Defensive Driving explainer video which increased insurance affiliate accounts by 30%

Content Marketing & Social Media Manager (2013 - Present)
ONE Media Communications

Responsible for content marketing, social media strategy, content planning, story ideation, content curation, and editorial development for various brands such Days Inn, UCLA, and Pacifica Institute. Work closely with stakeholders, Marketing Directors to develop social and content strategies that support both brand building and marketing initiatives.

• Create digital marketing content for various business-to-business and business-to-consumer accounts that connect brands with customers in exceptional ways.

• Provide marketing assets and facilitate plans for business managers and marketing directors

• Create and implement digital media strategies that drive new client acquisition and retention; log final results with Google Analytics and social media metrics; optimize existing digital properties for search

• Manage targeted online marketing campaigns including: micro sites, landing pages, e-newsletters, email blasts, online advertising, search engine optimization, social media and link strategy.

• Project tracking and management; process social media marketing for various industries which include hotel/travel, health/plastic surgery, food, retail, public safety, and automotive.

• Implement promotional plans as well as tracking and logging final materials and recaps.

• Provide regular updates to business unit partners, ensuring goals are being met and provide recommendations when necessary.

• Write and execute social posts/sponsored campaigns across a variety of pages/voices. Monitor and report platform updates, bugs, or changes that affect day-to-day execution or overall community management.

• Produce multimedia (video, photo, websites, and graphic design) to brand and organically grow company recognition.

• Track performance of social media campaigns and content across multiple communities; report and communicate key learnings with brand team members, management and stakeholders

Lead Graphic Designer (2010 - 2013)
The Online Traffic School Inc.

Recruited by The Online Traffic School Inc. a long-established nation wide top industry leader with over 1,500,000 customers, to design and deliver high quality video productions, professional social media marketing, while guiding managers through the design and marketing process.
Produced original video content for B2C marketing targeted towards traffic school shoppers and teen drivers (plot, organize, collaborate and translate into scheduled production plans).

• Managed the pre production, production and post production of the video marketing projects
• Field production, audio recording, casting, and budget management
• Presented ideas in weekly brainstorming sessions for new project development
• Created and managed the entire process of 50 animation videos for YouTube and website marketing campaigns from conceptualization to final distribution
• Managed video catalog/assets and ensured maintenance of video equipment and computer software

Accounting Assistant (2011 - 2011)
Maya Entertainment

Hired as an Accounting Assistant for the feature film Taco Shop starring Tyler Posey (Teen Wolf), RIck Najera, and Laura Harring. Responsible for assisting the Producer with day to day accounting and production personnel.
• Prepared reports on accounts payable and accounts receivable
• Processed the payable invoices weekly
• Reviewed the details provided by the producers, distribute the payments and edit the billings
• Prepared and organized production costs, reports, and receipts
• Reduced closing time for daily production costs by 15% due to my excellent computer literacy and hard working ethic to meet deadlines

Motion Picture Coordinator/Set PA (2010 - 2010)
Streetwise Entertainment

Hired to fulfill the demands of the feature film Bro' starring Danny Trejo, Beau Manley, and Metal Mulisha BMX athletes. Casted, scheduled, processed contracts, and paid owners for the use of their vehicles on the film production. In addition, responsibilities included setting up film locations, locking down sets, managing radio communications on set, working with on camera talent, and training new P.A.’s.

• Researched, casted, and maintained the vehicles in favorable condition for the film production
• Prevented any unauthorized elements on set, or any interference with the shooting process
• Organized travel schedules, routes, and tickets for the production team, as well as meetings; internal and external

Senior Lead Administrator (2005 - 2010)
The Online Traffic School Inc.

Recruited by The Online Traffic School Inc. a long-established nation wide top industry leader with over 1,500,000 customers, to manage the administrative department and deliver over 500 court house certificates across 50 states and various counties, professional customer/technical support, while guiding managers and administrative representatives through the day to day process.
Produced original video content B2C marketing targeted towards traffic school shoppers and teen drivers (plot, organize, collaborate and translate into scheduled production plans). Responsible for a 4 member administrative team and overseeing that daily courthouse reports are created with accuracy and cut off times are met

• Performed administration, troubleshooting, and employee training
• Created Excel sheets that streamlined the work of the call center and administrative department
• Resolved difficult customer account issues and created favorable win win resolutions
• Increased the departments performance by implementing my fluent bilingual skills, resolved issues for Spanish speaking customers
• Data entry, customer service, accounting, and managed vendor accounts, generating weekly on demand cheques
• Carried out employee evaluations and new software training
• Provided excellent customer service and managed accounts payable, accounts receivable, and payroll for various customer and company accounts
• Maintained up-to-date confidential client files
• Responsible for handling an estimate of 300 accounts daily

Administrative Assistant Original Programming/Reality TV Internship (2009 - 2009)
BET Networks

Recruited by BET Networks, a subsidiary of Viacom Inc. BET reaches more than 90 million households and is the dominant consumer brand with a diverse group of business extensions. Responsible for providing administrative support and facilitating the day to day operations for the Executive of Original Programming.

• Process and prepare paperwork for record keeping, project development, and presentations.
• Script coverage, data entry, research for projects in development, managing, and manage the script library
• Sit in on pitch meetings, updated the programming schedule on Excel
• Interact and communicate with a wide variety of personalities, show producers, and talent
• Create BET print collateral that properly fit the branding and marketing for the corporate media company
• Gather mail, ordered supplies and materials
• Compile and distribute marketing materials in alignment with network campaign strategies
• Fulfill requests for marketing assets for use in programming distributor materials

Skills & Expertise

m, Film, Directing, Cinematography, Video, Final Cut Pro, Producing, Feature Films, Graphic Design, Photography, Video Editing, Screenwriting, Video Production, Final Cut Pro Editor, Media Production Management, Music Videos, Non-linear Editing, SEO, Web Design, Web Development, Social Media Marketing, Studio Lighting, Entertainment, Editing, Multimedia, Short Films, New Media, HTML, Email Newsletter Design, CSS, CMS, Content Management, Content Management Systems, E-commerce SEO, Google Adwords, Google Analytics, WordPress, Google Apps, jQuery, PHP, Java Script, Post Production, Facebook, Television, Film Production, Advertising, Social Media, Digital Media, Copywriting, Content Strategy

  • English
  • Spanish
California State University-Northridge (2008 - 2010)
Bachelor of Arts (B.A.), Cinema & Television
Activities and societies: Cinematheque

Graduated with Honors in Electronic Media Management, CSUN. Minored in Business. Entertainment internship: semester at BET Networks, focus on Network Operations and Original Programming Development. Received Warner Bros. Scholarship, 2009 for the best Big Bang Theory television show pitch to Warner Bros. executives.

Oxnard College (2005 - 2008)
Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies
Activities and societies: Film Club

Appeared on the Deans List 4 times for academic excellence. Minored in Business/Accounting. Received the Oxnard College Student Film Festival award, 2008.

Adolfo Camarillo High School (2001 - 2005)